Moments In Bloom

Edith Day Dress | Primrose


Made with 100% Organic Cotton and printed by hand using only azo-free dyes, Edith features a gathered bust design, an empire waistline and a special two tier skirt cut to create a delicate feminine silhouette. Cotton piping around the neckline, bust and waist adds understated detailing to the dress, along with a concealed side zipper for ease of wear.

100% GOTS certified Organic Cotton Cambric
Soft cotton voile lining
Hand screen printed with azo-free dyes
Pockets on both sides
Tailored in French seams
Made with a family-owned and run tailoring house, in India

The model is 172cm tall and wears a Small

Machine wash cold. Wash with like colours. Turn inside out when washing. Dry in shade. Do not tumble dry. Iron on reverse using low heat setting to smooth out any creases. Mist any creases with a little water for easy ironing.
Stencils are used in screen printing, where the stencilled artwork is placed into a wooden frame and dyes are passed through the stencil and onto the fabric — a process that is completely done by hand. Each frame prints a section of the fabric and one colour is painted each time, this is done repeatedly until the pattern is completed. The pigment saturates the cloth to give a unique depth of colour which is controlled by the printer’s hands. We also rely on natural dyeing and drying methods when producing our fabrics.
Subtle variances in depth and irregularities in print and colour are natural characteristics of hand screen printing and the nature of a handmade process.
Floral motifs, trailing vines and leaves complete a picture of vintage romantic charm. Shades of primrose blue and lavender carefully mixed to give the florals a soft delicate feel, while earthy olive green colours the vines on a cream beige base. Hand printed on 100% GOTS certified organic cotton. Each colour and motif is hand printed in sequence. 
Every Moments In Bloom piece is shipped with a 100% cotton dust bag.